Another important segment to consider before EOFY

I am in complete agreement on the importance of segmenting. And while we're on the topic, let’s add in the “pledged but not yet fulfilled” segment. Every institution deals with a good number of unfulfilled pledges each year, but you still have time to do something about it for FY08-09. To save costs and time, I suggest the “working with what you have” approach. We've all seen those design shows where they rearrange the furniture in your house to charm buyers, right? Well, in this case, we’ll reuse an old email solicitation to entice donors. Rework the text to remind the constituent of his or her pledge amount and why their gift is important. Then, provide them with an easy, environmentally-friendly link to give online. It’s a quick and cost-effective way to make a last call for gifts from a group of constituents who had enough affinity for your institution to make a pledge in the first place. If you try it out, let us know how it works for you – and if you’ve done this before, please share your strategy and results in a comment to this post!