Wanted: Your E-Opinions
Let me first apologize for my prolonged absence from MainSpringBoard. It has been a busy September at MainSpring and like the saying goes here - time sure does fly when you're on the road! As we turn the corner from planning to executing on year-end e-appeals, I'd like to take a minute to ask some questions of our readers to get your opinions on e-campaigns - after all we fundraisers do share information. So take a look at these questions and tell us what you think. We've developed quite a following for this blog - perhaps it's the brilliant commentary or that Scott just has a lot of friends - in either case, other fundraisers reading this will benefit from your answers. So comment away!
- Is email the best communication tool for online engagement? How does generational data impact that opinion?
- How many electronic solicitations do you send a year?
- Do you prefer html or Flash solicitations? Or a combination?
If a combination - what's your ratio of email to Flash?
posted by Stephanie Rasamny @ 9:16 PM
2 Comments
2 Comments:
As I would like to see this expand with some comments (would be of help to me as well as all of you) I will get the responses started.
I think email is a tool for online engagement. Best is such a strong term that I would actually say it is not the best online engagement tool - it is the best tool that we have the ability to control. The best tool is going to depend upon the constituent and what/how they act online. I am a believer that the best tool for online engagement may be a postcard driving folks to a PURL or invitation page through a text message asking for a gift - depends on the constituent and their relationship to you.
Generational data really runs smack into the paradox of social networking and fundraising - lots of engagement, but no cash. That puzzle is still very much a challenge.
We send 2 major solicitations at end of calendar and fiscal year and then supplement those with monthly and triggered emails. The monthly are renewals for LYBUNTS and the triggered are based upon other interactions - ie talked to us in the phone program or attended an event.
I prefer text emails combined with html combined with flash - I don't think that there is a magic ratio, rather what you send needs to match the audience and the campaign in a manner that allows your constituents to feel it is appropriate and valuable.
Online community engagement software comes in many guises with a range of different options for engaging communities and stakeholders.
Online Engagement Tools
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