Wednesday, August 11, 2010

promises, promises

I know that I promised last time that I would follow up with a post about the use of a pig and social media to engage current students and I will do so in the very near future but I was sidetracked with an interesting presentation today. In the interest of fairness, I will call today's presenting company Vision but that is not their actual name.

The heart of the presentation was centered around appeals based in where the constituents are - getting something in front of them that they have the opportunity to use where, when and how they are most interested. Consider someone who uses facebook, an iphone and a laptop. Do you have any tools that would interact with them in each environment, placing giving opportunities in front of them that match their activity on their terms?

While Vision was providing a great deal of this interactivity, they are by no means the only option that could do that, it was just a very eye opening set of options - think of an application that sits on a smart phone, is integrated to a database that shares information with a version of the same app that connects to facebook while also providing the opportunity for a traditional web login. It is fun, interactive and plays/functions much like a game application on a mobile device, while providing options to collect sports team scores and information to keep it current and valuable.

The key to this working is making it valuable to the user - provide them with usable content that is tied to you but doesn't need to be based upon you - what do they actually want and how do you provide that connection? By providing that connection, you retain the right to possess that small piece of important space on the phone, facebook and bookmark that makes you relevant and meaningful every day.

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home