the lessons of 2010-11

Calendar year end solicitations are done. Fiscal year end projects have begun. What have we learned over the course of the 2010-11 year? I know that my top 10 list is as follows:

Online giving continues to grow in both count and dollars

Social networking is where the fish are but we are all afraid to throw in the baited hook

Phone programs continue to see a decline in contact rates and increases in dollars (albeit small)

Text giving is joining the party for cause based fundraising - Haiti signaled it's arrival in general and that trend has continued

Mobile options are mandatory - up to 40% of your eyeballs are on mobile devices

Direct mail is not dead yet

Face to face fundraising is a big part of the past... and the future.

Email is no longer for the very young but works for the very old

Video is the new norm in online communications

Everything old is new again - try a hand addressed envelope, an email actually from your account and making hand dialed phone calls when all else seems to fail.

Any one see anything missing or have something that they would like to add?