Pinning up the Holiday Season

Over the last several weeks, I have observed the very rapid growth of Pinterest.com with great interest (no rhyming joke needed.) For those of you unfamiliar with the site, it is essentially an image/idea bulletin board that ties to either a twitter or a facebook account (the two most popular social media sites in the world by monthly visits) and allows you to create what amounts to a page of visual bookmarks.

Pinterest allows you to group your postings, share your postings with folks who follow you or are interested in your subject matter and as important, allows for the social sharing of the information including access to and through the original posting location for that image.

The growth in this makes sense - it provides a virtual scrapbook with dynamic content. My question for fundraising is how do we leverage this tool to provide effective and meaningful input for us?

Immediate thoughts are research - who is posting about you and what, dissemination of images and information in a very different environment from what we usually use, engagement - by creating albums centric to events or happenings, we can allow our constituents to share and identify what matters and how it matters to them while sharing it with others. If anyone has seen or is using Pinterest as a way to engage, solicit or otherwise interact, please share.

Happy Holiday's!