Alumni Couples and the school, a match made by cupid?

One of the solicitations that just about every school tries centers around Valentine's Day and couples. Years ago, I saw a number of pieces that were effective in doing this but it has been years since I have seen anything new that worked.

I would suggest that through social media we may have an opportunity to make "everything old new again" and revive the success of this type of effort. To make that social aspect work, I am focusing on facebook and would suggest creating a likeable and shareable post that asks alum to alum couples to share how they met.

Using these stories as a base, you now have additional value to share and push to other alumni with some meat to it. You can then ask them to read through some of those experiences, add their own thoughts or experiences and make a gift in honor or in memory of a loved one with the promise that those names will be shared the week of Valentine's Day as a way of recognizing them and encouraging folks to share that list with those honored, creating additional opportunities for new folks to see and make a gift.