spring is in the air

On the east coast we have been treated to a really warm winter and March has felt more like May than March thus far. The job and stock markets also seem to be heating up early this year and that is nothing but good news for those of us in the fundraising world.

For many of us, the question becomes how to maximize results from remaining resources and I maintain that this is the time of year when it is all about targeting your efforts to audiences that are most likely to respond. Looking to raise scholarship? Talk to your current year donors who gave to another area. Looking to raise brick and mortar? Talk to your past unrestricted donors with a solid example of what their dollars would do. Looking to participation? Identify who is providing you with job updates and approach them with an ask based upon value of degree.

The smell of spring is in the air (or at least around the corner) and planning out the last quarter of the year should be long since complete but that doesn't mean you shouldn't be looking at your goals, your resources and you successes and making sure that your plan still fits, you play to your strengths and that your audiences are targeted by interest and need.